I’ve been at Wieden+Kennedy, Portland for 20 years. The first third of that was as a copywriter. The second two-thirds was as a planner. That ratio about sums me up.

I switched because my favorite thing is cracking that first, big, mobilizing brand idea. I love doing that initial thinking and writing that gets everyone psyched about all the things the idea can become. I love uncovering the truths about a brand that make what we make sticky and real. And being a planner is more of what I love and less of what I love less (production).

But the creative is always there — picturing work that could come from the strategy, or writing strategy that sometimes gets to be work all on its own.

When you work with me, you get both!

nathancgoldberg@gmail.com