Prior to this freelance thing, I spent all of my 20 year career at Wieden+Kennedy, Portland. The first third of that was as a copywriter, the second two-thirds as a planner. Professionally speaking, that ratio about sums me up.

I switched to planning because I like doing that first bit of thinking and writing that gets inside a brand and finds new ways of looking at it. I like getting myself and everyone around me psyched about where we can take it. And (for my sins I guess) I just like the idea of brands in general—these weird shared symbols that do such a number on our brains.

Net-net, strategy is more of the stuff I like and less of the stuff I like less. But the creative in me is always picturing how work will come off the strategy, or writing strategy that sometimes becomes work all on its own.

Work with me and you get both!

ohsogoldberg@gmail.com