Nike: Possibilities

To celebrate 25 years of Just Do It, Nike wanted to unpack this their brand-defining ethos. Which is a fun thing to get to do since, well, it’s Just Do It—one of the coolest, simplest, most plain-spoke, and weirdly philosophical taglines ever written. Which got us thinking about how, when you just do it, you start see how much more there is to do out there. Kinda deep and kinda simple. Which creatives Edward Harrison and Sezay Altinok captured in all its deep simplicity.