Nike: You Can’t Stop Sport

In the process of selling in a strategic platform for the 2020 Tokyo Olympics (YOU CAN’T STOP SPORT), a global pandemic showed up and tried its damnedest to stop sport. But then people started working out on their balconies and running in their masks. We watched as sport helped bring a socially isolated world back together in so many ways. Put to the test, it turned out that you actually can’t stop sport.

Here’s where it started:

And the platform proved it had legs throughout the pandemic.

Creatives: Naoki Ga, Dylan Lee

Creative Directors: Alberto Ponte, Ryan O’Rourke

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