Fisher-Price: See Toys Everwhere

When COVID hit, a lot of brands were saying a lot of things. And a lot of those things sounded the same. But we felt that Fisher-Price would naturally have a different point of view than everyone else. After all, a kid would have a different point of view than everyone else. And we thought that was a point of view worth sharing.

That sharing started in social and eventually evolved into a film and a brand POV we called “See Toys Everywhere.”